THE HOPE SCOPE. As part of Arnold Palmer Hospital’s branded storytelling strategy, they asked us to create an overview of their cancer program. They already had plenty of educational information on how their team approached saving children and maximizing their happiness. But, they wanted to give viewers more than that. We focused on helping the viewers experience the “why” of the team. Why do they do what they do? Why do they fight? Why does it matter to them? Is there hope?