CHLOE’S WEDDING DAY. This beautiful short film is about a father’s gratitude to a doctor willing to do whatever it takes to save his daughter from a deadly brain tumor. On Christmas Eve, Chloe’s parents received the worst news a parent could: Chloe had brain cancer. This is a story not only about the relationship between a physician and a family, but also a story about the relationship between perseverance and hope. This is just one snapshot of what happens on a daily basis at Arnold Palmer Hospital.
The
Client
Arnold Palmer Hospital
Arnold Palmer Hospital for Children came to us with a vision to share their life changing stories to inspire hope and to deepen relationships with their community. As a National leader in pediatric healthcare, Arnold Palmer Hospital exists to provide compassionate and excellent care to the children and families they serve. Each day, dozens of amazing stories happen within the walls of the hospital. We feel privileged to have helped them become recognized as storytelling pioneers in their industry.
The
Challenge
Tell an Amazing Cancer Story
The challenge was to tell Chloe’s unique story without it sounding like just another cancer story. And because cancer is so terrible, how do you capture and share the essence of such a reality? We took a risk by being willing to show the real contrast of emotions: fear, hope, sorrow, and joy. We overcame the challenge when we realized this story is not about cancer. Instead, this story is about hope. It’s about the reality that one day Chloe will be walked down the wedding aisle.
The
Impact
OVER 5.5 MILLION VIEWS
Currently, the film has been viewed over 5,500,000 times. Chloe’s received the highest award in advertising, a Gold National ADDY Award (2013) from the American Advertising Federation. The film also gained international recognition by being Shortlisted at the world renown Cannes Lions International Festival of Creativity. On November 23rd, 2013, Chloe’s Wedding Day received an Emmy award. We thought it was best to give that Emmy to Chloe.
