#FALLINGPLATES. This short film is about life, death, and love. Cru approached us with multiple challenges. The first challenge was to tell a 2,000 year old story in a way never been done before, yet while staying true to the original message. The next challenge was to create something that would engage viewers of all beliefs in a conversation about the meaning of life. The final challenge was to create a short film that would go viral. Today, #FALLINGPLATES has well over 4,000,000 views and has resulted in thousands of conversations about the meaning of life, death, and love.
Cru is an international faith based organization that was founded over 60 years ago. Since their inception, Cru has impacted millions of peoples lives. They have ministries in over 191 countries and continue to expand through sharing their message through web based technologies, such as online short films.
We started this project with three massive challenges in front of us. First, tell a 2,000 year old message in a way never done before. Second, stay true to the original message. And finally, tell it in a way that has the ingredients to go viral. Each challenge alone would have been extremely daunting.
Falling Plates has been viewed online over 4,000,000 times and counting. It has also been viewed by over 110,000 individuals at various live events. Cru’s dream was to have a powerful message that engaged millions of people in conversation. That dream has been accomplished, and it still continues. Currently, Falling Plates is being translated and dubbed into the primary world languages.